Doughnut Economics - 'The do's and doughnuts of economic growth'

A new era asks for new economic views. Kate Raworth presents an interesting view in her book ‘Doughnut Economics’. Her doughnut-visualisation for economic growth is an inspiration for economists, business professionals and anyone who’s interested in the future of consumerism.

The doughnut shape is a powerful visual; it represents the world, nature, humans and basic services. The hole in the middle stands for the basic services that should be accessible for everyone, like education and employment. The outer circle defines the limit to growth, based on our planet’s resources. Within the doughnut, the economy can safely grow and shrink.

Raworth’s hugely popular TED Talk and book Doughnut Economics clearly show that the world needs thinkers who want to change the way we do business.